Until recently, no email manager could keep their seat in the marketing department if they didn't employ subject line best practices in an effort to sqeeeeeeze the maximum open rate from every mailing. All email freaks became little copy fanatics with their eyes focused on stingy character count limits, discount percentages, and every exclamation mark.
Then something happened - everything started sounding the same.
Check these recent sub lines from some very active e-tailers... guaranteed to cure insomnia, and condemn their accompanying promotions into the Gmail trash bin:
Save up to 20% on Living Room Essentials (Pottery Barn)
25% off shoes + new arrivals. $5 shipping on $50 (Deb Shops)
Extra 20% Off Sale Items + Kid & Baby Sale! (Gymboree)
4 days only! Save up to 75% + get FREE shipping (Oriental Trading)
With eye-glazing copy like the above boring the shopping population to death, it's amazing that any of us ever open anything we get.
But times have changed, and now savvy marketers are let off their leashes to have a bit of fun. Here are some of the best from the first quarter of 2011...
Read more about We ♥ Email Worst Practices